Monthly Archives: April 2014

Training and Preparing for a Marathon

Thomas Foley, formererly living in Hoboken, New Jersey and now residning in Dallas, TX, is principal of the Indigo Group, LLC’s, New York and Dallas offices. Outside of work, Thomas Foley enjoys staying active and frequently participates in marathon running, enjoying the trails in Dallas as well as being able to return to Hoboken, NJ to run along the Hudson River.

Taking on a marathon takes commitment, and runners should first make sure they have the time to train and the physical ability to complete a marathon before signing up. Due to the extended amount of running time involved with marathons, runners are at a greater risk of injury than when running shorter distances. It is often suggested that runners consistently run around 20 to 30 miles a week for a year before signing up for a marathon.

During the months leading up to the marathon, building weekly mileage up to around 40-50 miles allows new marathon runners to enter the race with more confidence. Some individuals are able to train multiple times a day, but on average, three to four runs per week is sufficient. Runners should strive to improve their long running, extending the length of run by a couple of miles each week, followed by their speed.

In the days leading up to the race, staying hydrated is critical. Temperatures often change during marathons, so there is no need to wear multiple layers of clothing. Starting slowly promotes better energy throughout the entire marathon, and focusing on the energy of the crowd helps keep motivation high.

The “high” recognized during long runs is true reward for the hard work. Also, for Tom, the ability to accomplish this difficult physical challenge correlates to his drive to tackle difficult professional challenges.


The Franchise Support Network and Its Limitations

Longtime New Jersey attorney Thomas Foley is principal with Navitas Concepts, LLC/The Indigo Group, LLC, in New York. Thomas Foley additionally leads a Dallas office that offers a host of strategic business advisory solutions and has facilitated the purchase six north Texas fast-food establishments that are current franchise restaurants.

The process of becoming a franchisee requires due diligence, interviews, training, and gaining general familiarity with the way in which the franchise operates. While a franchise does not ensure business success, it provides the entrepreneur with a host of tools, including a tested support network and an established business model. Franchisees also benefit from regional and national advertising campaigns, as well as access to peers who have learned what works and what does not work through trial and error.

Ultimately, the entrepreneur needs to “bridge the gap” in customizing the provided model to specific local marketing and operational requirements. This requires creating a distinct system of mentoring, training, and evaluating employees and managers. It also involves listening to customers and setting in place best practices that ensure their continued satisfaction and patronage. Indigo group can be a strategic partner in bridging the gap.